VANCOUVER, BC // The impact of fast-food corporations on our culture is undeniable: their spread appears unstoppable, and their uniform menus can be found anywhere in the world nowadays.
The sector’s long-drawn boon has created a worldwide cultural shift – people with apparently no prior connection now have some pre-built rapport over, for example, their love for McDonald’s (NYSE:MCD) Big Mac burger or, as the French would call it, “Le Big Mac”.
This sort of widespread adoption and acceptance seems to be just the right vehicle to distribute a novel type of food – plant-based products. McDonald’s itself recently announced a partnership with Beyond Meat (NYSE: BYND) to introduce the “McPlant” to their menu: a plant-based, meatless McDonald’s burger. And while details remain scarce, BYND also landed another major partnership with “Yum! Brands” (NYSE: YUM), which holds fast food behemoths such as KFC, Pizza Hut and Taco Bell under its umbrella.
Their success has paved the way for domestic competitors: US-based Tattooed Chef (Nasdaq: TTCF) is a plant-based food company offering an array of sustainably sourced plant-based foods, ranging from açai bowls to burgers and pizzas since 2017. On the other side of the border, Ontario’s SunOpta (Nasdaq: STKL) has positioned itself as a leader in the Plant-based and Fruit-based segments, offering food and beverage products to retail and business clients through both business branches worldwide.
With the regional pioneer aggressively blasting the landscape wide open and the domestic market starting to move in tandem, international competitors are bound to set their sights on the world’s largest market – and while BYND is the first to gain widespread acceptance by North American chains, it’s hardly the first plant-based food products solution to appear in the world – or to develop a wide gamut of vegan-friendly products.
The Bigger Picture
An international competitor with a wealth of experience and an extensive product line has made the right moves to capitalize on the meatless phenomena: enter Zoglo’s (CSE:ZOG).
Zoglo’s has been in the plant-based market since 1987. Nowadays, it’s one of the leaders in technology and know-how in Israel – its country of inception. Early in 2021, the company and all its intellectual property were acquired, and a new company was born: Zoglo’s Incredible™ Food Corp.
ZOG is part of Plant-Based Foods of Canada – an organization that works to educate consumers, government, and industry partners about the benefits of plant-based foods, to modernize industry regulations and make plant-based eating accessible to all.
A longstanding plant-based tradition bolstered by continuous feedback-based research & development efforts at their laboratories have enabled them to perfect and expand their offerings continuously, and offer customers in Europe, Australia and North America a wide gamut of options that fit their dietary needs without sacrificing taste nor texture.
Pulling all the stops for a loud arrival
The new company enters the market with a leg up: ZOG’s products are already available across Canada’s largest retailers, such as Pusateri’s, Walmart, Shopper’s Drug Mart, Loblaw’s, and many more. Their product lines are already accepted and known – bypassing the “new product” friction phase when introducing the range of items they’ll deploy.
There are 12 new products in the heat-and-serve segment ready for launch, all developed with avant-garde edge extrusion technology to produce a variety of muscle meat textured 100% plant-based foods. The line includes Mushroom Burgers, Meat Strips, Pub-Style Fingers, Shawarma, and more.
These will be the only products-in-class to check off the non-GMO, kosher and halal, low-sodium, vitamin fortified, and lactose, cholesterol, and preservative-free boxes.
For brand awareness, Zoglo’s has enlisted 2x Master Chef Canada winner Pino di Cerbo – who will serve as chief ambassador and will prepare dishes with Zoglo’s products as their main ingredients.
Management plans to fund the first stage of their venture through a private placement in July and a CSE listing shortly thereafter.
The Green Wave: here to stay
For a large sector of the population, the offerings these companies bring to the market are absolute game-changers – as the decision to leave meat comes with sacrifices that many find hard to endure. In most establishments, their options are reduced to soups and salads. Now, unique, nutritious, and delicious vegetarian options are starting to become more readily available across the continent. The movement that Beyond (NYSE: BYND) started will ripple through the market for a long time, and more companies like SunOpta (Nasdaq: STKL) and Tattooed Chef (Nasdaq: TTCF) are bound to enter the arena.
They will hardly be the last ones to enter the new trend’s fray, but ZOG’s unique position of having a highly developed, top-quality inventory of products deployed by world-class leadership team sets them up in a unique position that could send shockwaves both in the retail and stock markets.
Zoglo’s (CSE:ZOG) is a brand that was created in 1987 by Soglowek Food Group in Israel. Soglowek Food Group is one of the leaders in food technology and know-how in the country.. In early 2021 the Zoglo’s brand, intellectual properties, recipes and distribution rights for every market in the world except Israel were acquired by Henry Ender and a new stand-alone company was formed called Zoglo’s Incredible™ Food Corp. Zoglo’s is a member of Plant-Based Foods Canada.
Beyond Meat, Inc. (NYSE: BYND), a food company, manufactures, markets, and sells plant-based meat products in the United States and internationally. It operates under the Beyond Meat, Beyond Burger, Beyond Beef, Beyond Sausage, Beyond Breakfast Sausage, Beyond Chicken, Beyond Fried Chicken, Beyond Meatball, the Caped Steer Logo, Go Beyond, Eat What You Love, The Cookout Classic, The Future of Protein, and The Future of Protein Beyond Meat and design trademarks.
Tattooed Chef, Inc.,(Nasdaq: TTCF) a plant-based food company, produces and sells a portfolio of frozen foods. It supplies plant-based products to retailers in the United States. The company offers ready-to-cook bowls, zucchini spirals, riced cauliflower, acai and smoothie bowls, cauliflower crust pizza, and plant-based burgers. Its products are available in private label and Tattooed Chef brand name in the frozen food section of retail food stores.
SunOpta Inc. (Nasdaq: STKL) manufactures and sells plant-based and fruit-based food and beverage products to retail customers, foodservice distributors, branded food companies, and food manufacturers worldwide. The company operates through two segments, Plant-Based Foods and Beverages, and Fruit-Based Foods and Beverages.
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