Barnes & Noble Trumpets Initiative



Barnes & Noble Education, Inc. (NYSE: BNED) shares leaped Monday, as the company claiming to be a leading solutions provider for the education industry, today announced a wave of new campus store partnerships with colleges and universities across the country.

These institutions, representing a diverse mix of two- and four-year public and private schools, have selected Barnes & Noble College (BNC) to operate their campus stores ahead of the 2025–2026 academic year, with over 20 campus stores scheduled to open from February through August this year. This total is more than double the number added during the same period in each of the prior two years.

This momentum highlights the growing demand for BNC’s innovative, customer-focused approach as colleges and universities seek trusted partners that can support improved access, affordability, and the omnichannel retail experience.

BNC is redefining the collegiate retail experience through a powerful partnership model that helps institutions ignite change and reach new levels of success.

“Backed by the financial strength of BNED,” according to the release, “we deliver unmatched support for academic excellence while offering unique capabilities to enhance each institution’s brand and reputation.

“Our uncompromised, community-focused service model ensures schools receive personalized support, on-campus expertise, and a consistent partner committed to their success. From tech-enabled course material delivery to dynamic retail experiences, BNC fosters innovation, elevates the campus experience, and drives sustainable growth.”

BNED shares acquired 24 cents, or 2.3%, to $10.77.

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