Automaker Stellantis (STLA) is considering a possible sale of its luxury Maserati unit, according to multiple media reports.
The possible sale of Maserati, which is famous for its sports cars, comes as Stellantis seeks to overhaul its portfolio of 14 vehicle nameplates that includes Chrysler, Jeep and Peugeot.
Discussions over Maserati’s future also come as new Chief Executive Officer (CEO) Antonio Filosa takes the helm of the struggling automaker.
The future of the French-Italian company’s 14 brands has been identified internally as a top priority for the new CEO and his executive team.
Stellantis, which is the world’s fourth largest automaker, is also grappling with hefty U.S. import tariffs imposed by President Donald Trump and struggling with competition from China.
Stellantis has hired management consultants McKinsey & Co. to advise it on the future of luxury car brands Maserati and Alfa Romeo.
A possible divestment of Maserati is among the options McKinsey is reportedly exploring on behalf of Stellantis.
Stellantis’ previous CEO, Carlos Tavares, resigned last December after years of poor sales in the U.S. and because he refused to consider selling any of the automaker’s brands.
Some Wall Street analysts say a streamlined portfolio could boost Stellantis’ profit margins.
Maserati’s sales fell by more than half (50%) in 2024 to just 11,300 units and posted an operating loss of $298 million U.S. Maserati has no new model launches scheduled.
STLA stock has declined 25% this year to trade at $9.55 U.S. per share.
Tech Insider
