The social influencer marketplace has become explosive, as brand dollars flood the space, according to Business Insider. In fact, brands are estimated to spend up to $15 billion on influencer marketing by 2022. “As social media becomes more entrenched in people's lives and takes on more functional uses beyond communication, like shopping, the role of influencers is set to only grow. And as e-commerce and social media converge, influencers will become increasingly vital intermediaries, helping to connect brands with consumers on social media in highly resonant, authentic ways that can deliver immediate returns.”
On Instagram, for example, as noted by Statista, the global Instagram influencer market is expected to grow from $1.3 billion to nearly twice that amount this year. All as markets seek to maximize the reach of their marketing messages to promote products and services. With further growth ahead, some of the stocks to watch include QYOU Media (TSXV:QYOU)(OTCQB:QYOUF), Snap Inc. (NYSE:SNAP), Amazon.com Inc. (NASDAQ:AMZN), AcuityAds Holdings Inc. (TSX:AT)(OTCQX:ACUIF), and Facebook Inc. (NASDAQ:FB).
QYOU Media (TSXV:QYOU)(OTCQB:QYOUF) BREAKING NEWS: QYOU Media has announced that The Q India has achieved continued viewership growth of 64% over the last week as measured in GRP (Gross Rating Points) by BARC (Broadcast Audience Research Council). This measurement combines actual viewer impressions delivered with time spent viewing. Over the last week the Time Spent Viewing (TSV) also increased 20% from an average of 35 minutes to 42 minutes per session.
Broadcast Audience Research Council (BARC) India is a Joint Industry Company founded by stakeholder bodies that represent Broadcasters, Advertisers, and Advertising and Media Agencies. It is considered to be the India equivalent of the Nielsen Rating service in North America. The channel continues to grow quickly in audience viewership, moving past well established channels including STAR Movies, HBO, SonyPix, WB and Epic.The Q India became a BARC rated channel in Q2 of 2020 and these ratings represent television distribution only. Recent announcements regarding programming success on Snap India and distribution on new platforms including Amazon Fire TV and Chingari add additional viewership.
The ratings spike across Impressions and and Time Spent Viewing is indicated in the charts below. The viewership growth continues to be driven by several new hit programs on the channel combined with an ongoing focus on mining viewership data to deliver more effective programming grid management. Over the last week three keys measurements have grown including:
- Gross Rating Points: From a 1.00 rating in Week 37 to a 1.64 rating in Week 41
- Impressions: From 5.8 Million in Week 37 to 9.5 Million in Week 41
- Cumulative Reach: From 5 Million in Week 37 to 6.8 Million in Week 41
The Q India is an advertiser supported Hindi language channel and VOD provider delivering hit digital programming from social media stars and leading digital video creators targeting Young Indian audiences. With a growing library of over 800 programs, it now reaches an audience of over 610 million via 50 million television homes with partners including TATA Sky, Airtel DTH & SitiNetworks; 380 million OTT users via platforms including ShemarooMe, MX Player, ZEE5, and Dish Watcho; and 180 million users on mobile and digital platforms including Snap, JioTV, Airtel Xstream and Amazon Fire TV.
Sunder Aaron, Co-Founder and General Manager of The Q India commented, “We are obviously thrilled with the ratings growth and most importantly we know that we are building a base of fans that are coming back to the channel on a daily basis. Our market knowledge and use of data has sharpened with the move of all operations to an India based team. This all adds to our continued focus on building a brand in India that is associated with the leading edge digital and social content creators in the country.”
Other related developments from around the markets include:
Snap Inc. (NYSE:SNAP) announced financial results for the quarter ended September 30, 2020. “Our focus on delivering value for our community and advertising partners is yielding positive results during this challenging time. We’re excited about the growth of our business in Q3 as we continue to make long-term investments in our future,” said Evan Spiegel, CEO. “The adoption of augmented reality is happening faster than we had previously anticipated, and we are working together as a team to execute on the many opportunities in front of us.”
Amazon.com Inc. (NASDAQ:AMZN) announced plans to open its first fulfillment center in the state of Nebraska in Papillion. The site, which is anticipated to launch in 2021, will create 1,000 full-time jobs with industry leading pay and comprehensive benefits starting on day one. Employees will work alongside Amazon robotics to pick, pack and ship small items to customers such as books, electronics and toys. Amazon is a great place to work with highly competitive pay, benefits from day one, and training programs for in-demand jobs. On top of Amazon’s industry-leading minimum starting wage of $15 per hour, full-time employees receive comprehensive benefits, including full medical, vision and dental insurance as well as a 401(k) with 50 percent company match, starting on day one. The company also offers up to 20 weeks of maternal and parental paid leave and innovative benefits such as Leave Share and Ramp Back, which give new parents flexibility to support their growing families.
AcuityAds Holdings Inc. (TSX:AT)(OTCQX:ACUIF) the leading technology company that enables advertisers to connect intelligently with audiences across digital advertising campaigns from a single platform, released an industry whitepaper, “Brands Need Advertising Automation to Control the Consumer Journey,” in partnership with Digiday, a media company and community for digital media, marketing and advertising professionals. As the creators of illumin™, the only advertising automation technology today that offers planning, buying and omnichannel intelligence from a single platform, AcuityAds is uniquely positioned to offer advertising industry leaders insights on how they can go beyond programmatic to effectively advertise in an omnichannel ecosystem, and do so in a fashion that ensures the best return on investment for holistic campaigns. “Programmatic advertising as a concept is outdated and misses the mark both in reaching the consumer at the right moment and in offering advertisers the tools they need to adapt their campaigns to today’s rapidly shifting market forces and consumer behaviors,” said Seraj Bharwani, Chief Strategy Officer at AcuityAds. “We introduced our new platform, illumin, because we believe the future of advertising leverages artificial intelligence, algorithms and intuitive user interfaces to offer true advertising automation that determines the channel, sequence and message that are delivered to generate the most efficient consumer journey and strongest ROI.”
Facebook Inc. (NASDAQ:FB) announced that the company's third quarter 2020 financial results will be released after market close on Thursday, October 29, 2020.Facebook will host a conference call to discuss its results at 3 p.m. PT / 6 p.m. ET the same day. The live webcast of the call can be accessed at the Facebook Investor Relations website along with the company's earnings press release, financial tables, and slide presentation.
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