The CBD boom is here, and it’s thriving especially as major retailers just on board. Already, Neiman Marcus, Sephora, Vitamin Shoppe, Kroger, Barney’s DSW, CVS, American Eagle, and Walgreen’s are selling CBD products. Even Shopify is now offering features for U.S. retailers of hemp and CBD, expanding its North American reach. On top of that, support for cannabis legalization is exploding. For example, a Gallup survey found that 66% of Americans are in favor of legalization. That’s up from just 60% in 2016. In addition, according to Grand View Research, the global CBD market could see a compound annual growth rate of 32.6% to $9.7billion by 2025. The firm also projects that the global CBD skincare segment of the market could grow at a CAGR of 33% to $1.7 billion by 2025. That’s opening a wide range of opportunity for companies including The Yield Growth Corp.(CSE:BOSS) (OTC:BOSQF), Aphria Inc. (NYSE:APHA)(TO:APHA), Charlotte’s Web Holdings Inc. (CN:CWEB) (OTC:CWBHF), and Canopy Growth Corporation (TO:WEED)(NYSE:CGC), and Aurora Cannabis Inc.(NYSE:ACB)(TO:ACB).
The Yield Growth Corp. (CSE:BOSS)(OTCQB:BOSQF) BREAKING NEWS: The Yield Growth Corp. just announced it will introduce the Urban Juve Botanical Throne for Influencers at the Urban Juve skincare launch in the United States at the upcoming ipsy Live event, to be held at Center 415 in Midtown Manhattan, New York, on October 11th—13th, 2019. Urban Juve will have a branded 10 x 12 space complete with a skin assessment survey triggered through QR codes printed on the packaging of its Ultra Hydrating Lip Balm with Hemp Oil that will be gifted to attendees of the event. Urban Juve will also hold a contest with a giveaway prize to encourage social media engagement. Urban Juve recently created branded GIFs for Instagram stories to inspire the more than 4,000 attendees to post and reach new audiences from the event. These can be found under the search term “Urban Juve” in Instagram stories or “FindYourJuve” in tags. Promotions exclusive to the event are expected to drive e-commerce sales. Urban Juve will be gifting Daily Ritual Body Oils to influencers and educating them about the ingredients and use of these unique products. The Urban Juve booth is comprised of two light-boxes showcasing the brand’s revamped imagery and “Powered by Hemp” seal. A customized botanical throne will be at the center of a social media geared photo opportunity within the booth. The event team plans to highlight some of Urban Juve’s key botanical ingredients through the use of props brought to life by a top New York based creative agency. The botanical throne will be used in future Urban Juve events and styled shoots to increase brand awareness and influencer engagement with the Urban Juve brand.
“Urban Juve intends to ramp up its influencer marketing, which already engages with over 100 influencers,” says Penny White, Yield Growth CEO. “Our Botanical Throne offers influencers and consumers an inviting way to feature themselves in social media with Urban Juve products, and our new Instagram GIFs offers additional brand marketing through Instagram stories.” The inaugural ipsy Live event celebrates beauty influencers, including the industry’s top tastemakers from YouTube, Pinterest, and Instagram. The event features a combination of on-stage performances, workshops, meetups, and networking opportunities, with a focus on video, sharing, and self-expression. Over 4,000 influencers and cosmetic enthusiasts are expected to attend. ipsy Live’s expected audience includes up-and-coming influencers, ipsy mega-fans and brands interested in reaching beauty vloggers and bloggers in person. As a silver sponsor of the event, Urban Juve anticipates a high level of social media engagement and will be featured on multi-branded posts, with the potential to reach ipsy’s 2.3 million Instagram followers and 5.4 million Facebook followers.
Other cannabis-related developments from around the markets include:
Aphria Inc. (NYSE:APHA)(TO:APHA) will release results for the first quarter and three months ended August 31, 2019 on October 15, 2019 before market open. Aphria executives will host a conference call to discuss these results at 9:00 am ET. To listen to the live call, dial (888) 231-8191 from Canada and the U.S. or (647) 427-7450 from International locations and use the passcode 6099303. A telephone replay will be available approximately two hours after the call concludes through October 29, 2019.
Charlotte’s Web Holdings Inc. (CN:CWEB)(OTC:CWBHF) announced that The Vitamin Shoppe, an omni-channel, specialty retailer of nutritional products, has commenced selling the new line of Charlotte's Web CBD hemp extract-infused CBD gummies in 738 stores across 45 U.S. states. This expands Charlotte's Web product offerings carried by The Vitamin Shoppe to include CBD hemp extract oil tinctures, liquid capsules, and now gummies. Charlotte's Web gummies are a popular edible format providing measurable consumption of convenient bite-sized full-spectrum CBD hemp extract. Charlotte's Web gummies, launched in June of this year, are made with whole-plant extract from its prized hemp genetics featuring synergistic functional ingredients to support specific health related functions including everyday stress, sleep, and recovery from exercise or active lifestyles. "This nationwide pickup of our popular new gummy line by The Vitamin Shoppe is very exciting to report," said Charlotte's Web CEO Deanie Elsner. "Working with a trusted retail partner that is dedicated to helping its customers become their best self, allows us to effectively expand our national footprint giving more Americans retail access to our leading CBD hemp extract wellness products. We are thrilled about The Vitamin Shoppe's decision to expand their offering with our new chewable gummies."
Canopy Growth Corporation (TO:WEED)(NYSE:CGC) just announced that it has received a license from Health Canada for its KeyLeaf Life Sciences facility in Saskatoon, Saskatchewan. Including the Smiths Falls site and the recently licensed BC Tweed extraction site, Canopy Growth now operates three significant extraction assets to support the throughput required for large scale value-add product development. Canopy Growth recently retrofitted the now fully licensed KeyLeaf facility in Saskatchewan, a company with over 50 years of experience in the extraction industry. This facility is expected to be online in the Fall of 2019 and has the capacity to extract up to 5,000 kilograms of hemp or cannabis biomass per day. The application for the license was submitted under KeyLeaf's previous name, POS Management Corp. and will be updated in due course. The newly licensed extraction platform is located in close proximity to Canopy Growth’s large-scale outdoor hemp and cannabis grow operations. The Company looks forward to the additional capacity increasing production efficiency, augmenting output volume, and ultimately reducing operational costs for value-add products set to be rolled out in the Canadian recreational and medical markets at the end of calendar year 2019. “With this milestone, we are executing against the vision of making strategic investments today in order to deliver results over the long term,” said Mark Zekulin, CEO, Canopy Growth. “This license will ensure we have the supply of extraction inputs for the medical, CBD, and recreational markets, especially the next generation of value-add, high margin cannabis products here in Canada.”
Aurora Cannabis Inc. (NYSE:ACB)(TO:ACB) announced that it will hold its Annual General Meeting of shareholders on Friday, November 8th, 2019 at 10:00am MT. All registered shareholders are welcome to attend at the Renaissance Hotel located at 4236 36 St E, Edmonton International Airport, AB T9E 0V4. In conjunction with the Meeting, Aurora has filed its Information Circular and related proxy materials which are available for download under its profile on both SEDAR and EDGAR.
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