Massive Growth in Cold-Pressed Juice Market Creating $8.1 Billion Opportunity

September 15, 2020 - By: Baystreet Staff

Over the next four years, the cold-pressed juice market could be worth up to $8.1 billion, nearly doubling from just $4.3 billion in 2017, according to Wintergreen Research Inc. In addition, according to MarketWatch, “growth in the demand for green beverages among people is likely to propel the companies to use natural ingredients during the preparation of juices.”

Made by pressing juice from vegetables and fruits, such juices are quickly becoming popular because they contain such high amounts of nutrients. “Traditional juice is made by using a centrifugal juicer, which uses fast spinning blades to extract the juice from the fruits and vegetables. The heat generated from the blades and spinning instrument actually breaks down the enzymes and nutrients that consumers want from the produce. Cold-pressed juice, however, uses hydraulic pressing as that process fully preserves the nutrients of the produce,” reports Maglio Companies. As the cold-pressed juice markets becomes far more popular, some of the top companies to keep an eye on include Better Plant Sciences Inc. (CSE:PLNT)(OTC:VEGGF), Inc. (NASDAQ:AMZN), Hain Celestial Group Inc. (NASDAQ:HAIN), Starbucks Corporation (NASDAQ:SBUX), and PepsiCo Inc. (NASDAQ:PEP).

Better Plant Sciences Inc. (CSE:PLNT)(OTC:VEGGF) BREAKING NEWSBetter Plant Sciences Inc. is pleased to announce that JUSU Bar juices are now available for online order in Calgary through for home delivery. This comes just a week after Better Plant’s announcement of its eCommerce lease agreement to take over the day-to-day sales of all Jusu Life and Jusu Body products. JUSU Bar assets are included in the announced acquisition of Jusu by Better Plant.

JUSU Bar currently has one retail juice bar location open in Victoria, British Columbia, and is now delivering cold-pressed JUSU juices in Calgary through its eCommerce store. Better Plant expects to take over the juice bar, franchise rights and delivery operations upon its acquisition of JUSU, which is anticipated to close this fall.

“Cold-pressed juice is extremely popular, as it contains nutrients known to boost immunity and general health, but it’s not something that a lot of consumers feel comfortable making at home due to the cleanup, time, and expertise required to get the right taste,’ said Penny White, CEO of Better Plant Sciences. “With consumer concerns around COVID-19, adding online order options gives consumers another way to drink their favorite juices while still remaining physically distant as they do not need to enter the store.”

In Victoria, the JUSU juices are now available for purchase in-store at JUSU Bar at Cadboro Bay, Whole Foods, Red Barn Markets, Root Cellar and Lifestyles Markets. In Calgary, JUSU juices can be ordered online for home delivery.

The following six cold-pressed JUSU juices are available as singles or as part of 1, 3 and 5-day cleanses:

- Green Machine

- Hawkeye

- Emerald City

- Blue Lagoon

- Dirty Lemonade

- Classic

A report by Technavio projected that the global cold-pressed juice market is poised to grow by USD $275.5 million during 2019-2023, progressing at a CAGR of almost 8% during the forecast period.

On August 19, 2020, Better Plant announced that it had entered into an agreement to acquire JUSU branded plant-based assets from JUSU Bar Inc., JUSU Life Inc. and JUSU Cbd Inc. The assets include all inventory, packaging, raw ingredients and intellectual property related to 300 plant-based products for the home, body and baby and the eCommerce sites where the products are sold, and customer lists as well as all intangible assets relating to the chain of juice bars which have operated in British Columbia and Alberta under the name JUSU. Better Plant took over operations for the eCommerce sites and on September 1, 2020. The acquisition of the transaction is expected to take place in the fall, once all due diligence is complete and all necessary approvals are obtained.

Other related developments from around the markets include: Inc. (NASDAQ:AMZN) continues to provide opportunities for regular full-time and part-time jobs in its fulfillment and logistics network as it expands its footprint to better serve customers in communities where they live. Today the company announced that it is hiring an additional 100,000 regular employment opportunities throughout the U.S. and Canada on top of the 33,000 Corporate and Technology jobs announced last week. The roles offer a starting wage of at least $15 per hour, and in select cities Amazon is offering sign-on bonuses up to $1,000 to new hires. On top of Amazon’s minimum $15wage, the company offers full-time employees industry-leading benefits, which include health, vision and dental insurance from day one, 401(k) with 50 percent company match, up to 20 weeks paid parental leave and Amazon’s innovative Career Choice program, which pre-pays 95% of tuition for courses in high-demand fields.

Hain Celestial Group Inc. (NASDAQ:HAIN), a leading organic and natural products company with operations in North America providing consumers with A Healthier Way of Life™, announced its partnership with Folds of Honor, a 501C-3 national nonprofit dedicated to providing educational scholarships to the families of fallen and disabled American service members. In celebration of the upcoming patriotic holiday, Hain Celestial is pledging their ongoing partnership with the noble charity by donating a portion of the proceeds from select Hain Celestial products (Live Clean, Sensible Portions, TERRA, and Garden of Eatin') to support this great American cause.

Starbucks Corporation (NASDAQ:SBUX) reported financial results for its 13-week fiscal third quarter ended June 28, 2020. GAAP results in fiscal 2020 and fiscal 2019 include items that are excluded from non-GAAP results. Please refer to the reconciliation of GAAP measures to non-GAAP measures at the end of this release for more information. “Since the beginning of the COVID-19 outbreak in January, we have taken a principled approach to navigate the crisis, true to our mission and values. Every step of the way, we have thoughtfully addressed the needs of Starbucks stakeholders and are particularly proud of the industry-leading investments we have made to support our partners while creating a safe, familiar and convenient experience for our customers. Starbucks partners have risen to the occasion, and our near-term focus is to recover sales safely and responsibly by offering our customers the comfort and care that differentiate the Starbucks Experience,” said Kevin Johnson, President and CEO.

PepsiCo Inc. (NASDAQ:PEP) announced that Athina Kanioura has been appointed Executive Vice President and Chief Strategy and Transformation Officer. She will report to Chairman and CEO Ramon Laguarta. In this new role, Kanioura will lead PepsiCo's end-to-end strategy to win both as a total company and in key markets, including the company's digitalization and data strategy. She will also lead company-wide transformation—ensuring that PepsiCo's scale is leveraged as the company focuses on accelerating growth and identifying areas of cost efficiency and optimization. "Athina is a highly talented leader who will bring a cross-functional, technology-driven approach to business transformation at PepsiCo," said PepsiCo Chairman and CEO, Ramon Laguarta. "Athina's hands-on experience helping global consumer packaged goods companies transform their businesses through the use of data and technology solutions will be tremendously valuable as we continue on our journey to Be The Global Leader in Convenient Foods and Beverages By Winning with Purpose." 

Legal Disclaimer / Except for the historical information presented herein, matters discussed in this article contains forward-looking statements that are subject to certain risks and uncertainties that could cause actual results to differ materially from any future results, performance or achievements expressed or implied by such statements. Winning Media is not registered with any financial or securities regulatory authority and does not provide nor claims to provide investment advice or recommendations to readers of this release. For making specific investment decisions, readers should seek their own advice. Better Plant Sciences Inc. has paid three thousand five hundred dollars for advertising and marketing services to be distributed by Winning Media. Winning Media is only compensated for its services in the form of cash-based compensation. Winning Media owns ZERO shares of Better Plant Sciences Inc.
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