The sports drink market shows no signs of slowing. In fact, with companies spending billions of dollars to meet growing consumer demand, the global market could be worth $32.6 billion by 2027 from $24.6 billion in 2020. That’s according to ReportLinker.com. Even Mordor Intelligence says the global sports drink market could grow at a 4.5% CAGR through 2024. That could be beneficial for companies such as Performance Drink Group (OTC: PDPG), Celsius Holdings Inc. (NASDAQ: CELH), Monster Beverage Corp. (NASDAQ: MNST), National Beverage Corp. (NASDAQ: FIZZ), and Coca-Cola Company (NYSE: KO).
Look at Performance Drink Group (OTC: PDPG), For Example
Performance Drink Group, Inc., a new force in the manufacturing of unique Sports Nutrition and Energy Drinks, is excited to announce that “Pro Boost”, a new 2 FL OZ (60 ml) zero-calorie, zero-sugar energy supplement drink, is now available to order.
Pro Boost is available to order through www.proboostenergy.com and the Company has already begun taking pre-orders direct from retailers who see this as an explosive space to be entering. Consumers are able to place orders now through the website and product will start to be delivered both to retailers and consumers alike from June 1, 2022.
Management is focused on driving sales of Pro Boost by targeting distribution through specialty-supplement retail, as well as the traditional grocery and convenience store space. The direct to consumer model via the Company’s website is said to also be crucial in the success of the product.
James Gracely, Senior Vice President of Performance Drink Group stated that “Pro Boost will mobilize an often undervalued beverage consumer by focusing on the gamer/streamer community. Pro Boost will have a wide appeal in all classes of trade as we seek placement across a broad spectrum of high-impact high-volume retail end-points."
In addition to energizers like Taurine, Malic Acid, N-Acetyl L-Tyrosine, Glucuronolactone, Caffeine, and L-Phenylalanine, Pro Boost features a robust burst of B Vitamins, including 100% of the recommended daily value for Niacin, 2,000% of the recommended daily value for Vitamin B6, 100% of the recommended daily value for Folic Acid, and 8,333% of the recommended daily value for Vitamin B12.
Pro Boost contains no calories, no sugar, no GMO, no gluten, no artificial colors, and no preservatives.
The Company recently announced that it had hired James Gracely to be the SVP of Beverage and his remit was wide ranging from new product innovations and launches through to the formation of joint ventures and the all important strategy of acquisition targeting.
Other related developments from around the markets include:
Celsius Holdings Inc., maker of the leading global fitness drink, CELSIUS®, announced the company will present at the Goldman Sachs Global Staples Forum on Tuesday, May 17, 2022. Celsius CEO, John Fieldly, will be hosted by Goldman Sachs' beverage analyst Bonnie Herzog, for a fireside chat presentation 8:55 a.m. ET, which will be webcast live.
Monster Beverage Corp. reported financial results for the three-months ended March 31, 2022. The Company achieved record first quarter net sales of $1.52 billion in the 2022 first quarter, 22.1 percent higher than net sales of $1.24 billion in the 2021 comparable period. In the first quarter of 2022, the Company experienced significant increases in costs of sales relative to the comparative 2021 first quarter, primarily due to increased freight rates and fuel costs, including costs relating to the importation of aluminum cans as well as aluminum can costs attributable to higher aluminum commodity pricing.
National Beverage Corp. announced results for its third quarter ended January 29, 2022. “Our results for the third quarter demonstrate the sustainability of healthy innovative brands with dynamic consumer appeal,” stated a company spokesperson. “By necessity, we have led the industry in increased pricing to recover rising packaging, ingredient and transportation costs. Case volume for the quarter was slightly below a year ago, but increased 6.4% compared to pre- pandemic levels.
Coca-Cola Company declared a dividend of 44 cents per common share. The dividend is payable July 1, 2022, to shareowners of record of the company as of the close of business on June 15, 2022. Earlier this year, the board of directors approved the company’s 60th consecutive annual dividend increase, raising the quarterly dividend approximately 5 percent from 42 cents to 44 cents.
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