Issued on behalf of Safety Shot, Inc.
VANCOUVER – Baystreet.ca News Commentary – A new generation of consumers is reshaping what belongs in the beverage aisle, favoring drinks that support wellness goals over empty refreshment. From brain-boosting formulas to sugar-free hydration and plant-based blends, functional beverages are quickly becoming part of daily routines. Zion Market Research now projects the category will reach US$339.6 billion by 2030, as demand accelerates for products that do more than just taste good. Among the public companies gaining traction in this space are Safety Shot, Inc. (NASDAQ: SHOT), Oatly Group AB (NASDAQ: OTLY), Monster Beverage Corporation (NASDAQ: MNST), Laird Superfood, Inc. (NYSE-American: LSF), and Nestlé S.A. (OTC: NSRGY).
Additional forecasts for the functional beverage sector point to continued strong growth, with Mordor Intelligence projecting the market to reach US$330 billion by 2030 at a compound annual growth rate of 7.49%. Grand View Research offers a similar outlook, estimating a 7.1% CAGR that would bring the market to US$353.4 billion by the end of the decade.
Among the public companies making moves in this space, few are generating as much early retail buzz as Safety Shot, Inc. (NASDAQ: SHOT). With a differentiated product, strong patent positioning, and growing distribution, the company is carving out its own niche in the evolving wellness landscape.
Safety Shot is building its brand at the intersection of functional health and innovation. Its flagship product, Sure Shot®, is positioned as the first patented beverage shown in human clinical trials to support a rapid reduction in blood alcohol content (BAC). The formulation also aims to improve post-alcohol recovery, including effects on energy, clarity, and symptoms related to post-drinking discomfort and next-day sluggishness.
The product’s launch has been notable. After a full rebrand and direct-to-consumer debut on Amazon in late 2023, Safety Shot reported multiple sellouts. A follow-up push in early 2024 saw continued demand online, supporting management’s thesis that there’s growing consumer interest in smarter recovery tools that align with broader wellness trends.
Clinical backing adds credibility. A peer-reviewed human study published in the Journal of Nutrition and Dietary Supplements showed that Sure Shot significantly lowered BAC and breath alcohol levels compared to placebo. The same study documented improvements in clarity and overall recovery experience.
Distribution has scaled quickly. Sure Shot is now sold online through Amazon and Walmart.com, with physical retail placements underway at major chains like 7-Eleven, Albertsons, Vons, and GoPuff. The recent rollout of a stick-pack format adds convenience and portability, while also supporting improved margins and impulse-purchase potential.
On the IP side, Safety Shot has secured an additional patent protecting its formulation and functional claims. This strengthens its competitive moat and positions the company more defensively as it expands.
Strategically, the company has set the stage for its next chapter. In Q1 2025, Safety Shot announced a definitive agreement to acquire Yerbaé Brands Corp., a plant-based energy drink maker with an established retail footprint and roughly $12 million in trailing revenue. Yerbaé’s brand is already endorsed by professional athletes and is distributed through major channels, potentially offering SHOT a fast-track entry into adjacent wellness categories.
Looking ahead, management plans to shift its marketing strategy away from early influencer-driven campaigns toward more cost-effective, grassroots retail partnerships and alcohol industry collaborations. The goal is to build organic trial and repeat usage through on-premise presence and product-in-hand experience.
To further increase shareholder value, Safety Shot also announced the spinout of its Caring Brands unit, issuing 2 million shares of the new entity to SHOT shareholders—an offer now extended to later this year, after a recent postponement of the cutoff date.
With patented clinical data, a growing footprint, and a bolt-on acquisition that adds scale, Safety Shot is aiming to become more than a niche product — it’s working to stake a lasting claim in the booming functional beverage space.
CONTINUED… Read this and more news for Safety Shot at: https://usanewsgroup.com/2025/04/24/a-tiny-nasdaq-stock-just-launched-the-worlds-first-and-only-rapid-alcohol-reducer-and-its-already-selling-out/
Oatly Group AB (NASDAQ: OTLY), the world’s largest oat drink company, recently posted a 4.5-point improvement in gross margin and a narrowed net loss in Q1 2025, signaling progress toward its goal of profitable growth.
“In the first quarter, we made progress on our 2025 priorities,” said Jean-Christophe Flatin, CEO of Oatly. “We delivered the expected benefits of our cost efficiency programs, as we drove efficiencies in both the supply chain and our overhead structure. As planned, we redeployed a portion of those efficiencies into brand-building investments. As such, our 2025 outlook remains unchanged.”
The company sold over 144 million liters of oat-based beverages, with its Greater China segment growing 38% and foodservice expansion offsetting softness in North America. Oatly continues to invest in brand-building and product efficiency, particularly in on-the-go drink formats and plant-based dairy alternatives.
Monster Beverage Corporation (NASDAQ: MNST) will report its Q1 2025 earnings on May 8, continuing its run as one of the most closely watched companies in the functional drink space. The company’s lineup spans energy, recovery, and wellness beverages, including Reign Storm, Monster Rehab, and expanding international brands.
With over 10,300% gains since 2005, Monster was recently highlighted by Jim Cramer as one of the best-performing stocks of the last 20 years.
“In seventh place, with a more than 10,300% gain, is a fun one, Monster Beverage, the energy drink company that was originally known as Hansen Natural before its big rebrand in 2012,” said Cramer. “Even though the stock’s lost some juice in recent years, the long-term gains here have been staggering, and I pounded the table on this one constantly in the early years.”
Adage Capital Partners also recently increased its stake in Monster by 17.1% during the 4th quarter, according to its most recent filing with the SEC.
Laird Superfood, Inc. (NYSE-American: LSF) recently expanded its functional instant latte lineup with a new Vanilla flavor made using real vanilla bean powder, distinguishing it from artificial or syrup-based alternatives.
"We're excited to bring one of America's favorite coffee flavors—vanilla—to our lineup with our new Vanilla Instant Latte," said Jason Vieth, CEO of Laird Superfood. "Our Instant Latte line continues to gain in popularity, and adding more flavors like this makes it easier for folks to switch up their daily routine with another quick, healthy and delicious option."
The product features the company’s Performance Mushroom Blend—lion’s mane, cordyceps, chaga, and maitake—for natural energy and focus benefits, along with Aquamin™, a mineral-rich sea algae complex. With clean-label ingredients and growing demand for at-home functional beverages, Laird continues to build its reputation in the wellness drink category.
Nestlé S.A. (OTC: NSRGY) is doubling down on functional beverages designed to support weight management and blood sugar control, particularly for consumers using GLP-1 medications. Backed by 11 patents, its new whey protein microgel technology enables shelf-stable drinks with high protein content, improved texture, and real clinical backing.
"Whey protein is known for its high nutritional quality but can clump together when heated as a concentrated liquid, an essential step for making shelf-stable ready-to-drink beverages,” said Christophe Schmitt, Senior Expert Protein Science & Technology at Nestlé Research. “This can result in increased thickness of the liquid and off flavors. Our novel technology enables us to develop beverages with high concentrations of whey protein, while ensuring great taste and texture for the consumer. This can lead to breakthrough innovations that support weight management."
Early products like Boost Pre-Meal Hunger Support and Boost Advanced are already being test marketed in the U.S., positioning Nestlé at the forefront of science-based functional drink innovation.
Article Sources: https://usanewsgroup.com/2025/04/24/a-tiny-nasdaq-stock-just-launched-the-worlds-first-and-only-rapid-alcohol-reducer-and-its-already-selling-out/
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