Issued on behalf of Safety Shot, Inc.
VANCOUVER – Baystreet.ca News Commentary – When it comes to refreshment, modern consumer behavior is becoming more beneficial. Rather than just quenching a thirst, beverage drinkers are reaching for functional beverages, which RBC Capital Markets’ Nik Modi sees as a major driver in the sector over the next five years. According to analysts at Research and Markets the Functional Beverages Market is projected to reach US$174.12 billion by 2030, while Insightace Analytic sees potential for a massive $618.8 billion by 2034. Functional beverages are dominating the top beverage industry trends, with extra focus being given to temporary abstinence, lighter consumption, and non-alcoholic beverages, which have drawn the attention of alcohol producers. Behind the scenes, new options have been gaining traction, including products from Safety Shot, Inc. (NASDAQ: SHOT), Anheuser-Busch InBev SA/NV (NYSE: BUD), Molson Coors Beverage Company (NYSE: TAP), Constellation Brands, Inc. (NYSE: STZ), and Diageo plc (NYSE: DEO).
According to experts at NIQ, the rise of functional beverages is attributed to three major trends: 1. Rising Consumer Demand for Wellness; 2. A Focus on Product Innovation; and 3. Needs to Address Specific Health Concerns. Now even high-end venues are reportedly turning to non-alcoholic drinks with functional ingredients to cater to the growing demand for wellness-focused options.
Safety Shot, Inc. (NASDAQ: SHOT) is entering a pivotal new phase in its growth story, fueled by the transformative acquisition of Yerbaé Brands Corp.—a high-growth functional beverage company with national retail reach and a portfolio built around clean-label, plant-based energy drinks. The strategic move marks a dramatic scale-up opportunity for Safety Shot, with management forecasting a 1000% increase in 2025 revenue compared to 2024. For investors, it represents a doubling down on the company’s vision: delivering innovative wellness solutions that serve both performance and prevention.
“Yerbae’s outstanding performance and proven track record in key markets offer Safety Shot a unique opportunity to scale our operations, expand our retail reach and capitalize on new opportunities while increasing revenue right out of the gate,” said Jarrett Boon, CEO of Safety Shot. “This acquisition not only enhances our portfolio but also solidifies our commitment to delivering innovative health and wellness solutions to consumers nationwide.”
Yerbaé brings substantial firepower to the table. Its yerba mate–infused drinks are zero sugar, zero calorie, non-GMO, and gluten-free, with broad appeal to wellness-minded consumers. In 2024, the brand delivered strong retail growth across major banners like Kroger, Sprouts, and club store giants, with expanding placements in convenience stores and corporate food service accounts such as Google, Amazon, and Uber. Yerbaé’s distribution footprint—anchored by partners like Anheuser-Busch InBev SA/NV (NYSE: BUD) and Molson Coors Beverage Company (NYSE: TAP)—gives Safety Shot immediate access to a national retail and wholesale network that would take years to build organically.
This added muscle now surrounds Safety Shot’s flagship product: Sure Shot®, the first patented wellness beverage designed to actively support the body’s natural ability to lower blood alcohol content. It’s a functional innovation aimed at a very real problem—enabling consumers to enjoy their evening while minimizing next-day effects. Sure Shot’s formulation is backed by peer-reviewed human trials published in the Journal of Nutrition and Dietary Supplements, which showed reductions in both blood and breath alcohol markers, along with improvements in mental clarity and overall mood.
Since launching its rebranded product in late 2023, Safety Shot has made rapid strides in visibility and consumer uptake. Multiple sellouts on Amazon signaled early demand, and retail availability has since expanded to Walmart.com, GoPuff, Albertsons, Vons, and 7-Eleven. A new stick-pack format—designed for portability and merchandising flexibility—has opened up additional placement opportunities while improving unit economics.
On the regulatory front, Safety Shot continues to fortify its position with intellectual property protections. A new patent granted in 2024 expands coverage of its proprietary blend, creating a stronger moat around its market position as interest in next-day wellness solutions continues to grow. The IP portfolio enhances both consumer trust and potential valuation multiples as the category matures.
Strategically, the company is evolving beyond its early influencer-led campaigns toward a more disciplined, ground-up marketing model. That includes targeted partnerships within the alcohol and nightlife ecosystems, retail activation strategies at the point of consumption, and deeper grassroots engagement to build a loyal customer base. The acquisition of Yerbaé accelerates this strategy dramatically—extending reach into adjacent beverage categories and broadening the company’s relevance to multiple consumer types.
Meanwhile, Safety Shot is also pursuing long-term shareholder value creation through the spinout of Caring Brands Inc., a subsidiary positioned for separate market growth. As part of the program, two million shares are being allocated to existing shareholders, with the eligibility window extended into the second half of 2025. It’s a value-add initiative aimed at rewarding early supporters while diversifying the company’s long-term potential.
With a patented core product, clinical backing, retail momentum, and now a transformative acquisition to drive scale, Safety Shot is beginning to evolve from a single-product innovator into a broader platform brand for functional performance and recovery. Its focus remains clear: deliver results that help people feel better, think clearer, and live more intentionally—without sacrificing their social lives.
CONTINUED… Read this and more news for Safety Shot at: https://usanewsgroup.com/2025/04/24/a-tiny-nasdaq-stock-just-launched-the-worlds-first-and-only-rapid-alcohol-reducer-and-its-already-selling-out/
Earlier this year, Anheuser-Busch InBev SA/NV (NYSE: BUD) announced a partnership with sports nutrition leader 1st Phorm to co-develop a line of energy drinks and functional beverages.
"Building on our commitment to consistently deliver quality and innovation, Anheuser-Busch is excited to partner with 1st Phorm, a company and brand that shares our vision and passion for creating products that meet the evolving needs of consumers," said Brendan Whitworth, CEO of Anheuser-Busch. "This brings together two American manufacturers with proud St. Louis roots and complementary expertise."
The collaboration will focus on innovation and scale, leveraging Anheuser-Busch’s distribution power with 1st Phorm’s fitness community influence. The first product from the partnership is expected to launch by summer 2025.
“1st Phorm brings over 20 years of category experience and deep relationships in the sports nutrition industry and fitness community,” said Sal Frisella, CEO of 1st Phorm. “By combining our strengths with Anheuser-Busch's experience in beverage innovation and scale, we look forward to creating a new wave of energy and other beverages."
Late last year, Molson Coors Beverage Company (NYSE: TAP) took a majority stake in ZOA Energy, co-founded by Dwayne “The Rock” Johnson. Recently, ZOA released its most-requested comeback flavor—Lemon Lime—exclusively on Amazon.
"This flavor is about more than nostalgia," said Tracey Bien Schenck, Senior Director of Marketing, Non-Alcoholic Brands at Molson Coors Beverage Company. "Lemon Lime brings a sense of familiarity that makes it an easy first pick for new customers, while also answering the call of our most loyal ZOA Warriors. With electrolytes and 100% of your daily value of vitamin C for immunity support, benefits go beyond flavor to deliver real function—it's the best of both worlds."
The limited-time product pairs nostalgic taste with functional ingredients like electrolytes, green tea–sourced caffeine, and immunity-supporting vitamin C. As ZOA continues expanding its clean-label portfolio, Molson Coors is anchoring itself deeper in the fast-growing functional beverage category.
Back in February, Constellation Brands, Inc. (NYSE: STZ) made a minority investment in Hiyo, a non-alcoholic functional beverage brand blending adaptogens, nootropics, and botanicals into low-calorie social tonics.
“Our Ventures model is centered around investing in new and adjacent categories in line with where consumers are going, which is what really excites us about Hiyo,” said John Utter, Senior Vice President of New Business Ventures at Constellation Brands. “Their distinctive brand and delicious liquid make it clear to see why Hiyo is one of the fastest-growing names in the functional non-alcoholic space2, and we look forward to collaborating with the team to help bring their innovative products to even more consumers.”
Sold in major retailers like Whole Foods, Sprouts, and The Vitamin Shoppe, Hiyo targets the 93% of consumers who purchase both alcoholic and non-alcoholic beverages. With four fruit-forward flavors and zero alcohol per can, Hiyo is designed to complement beer, wine, and spirits occasions rather than replace them.
Last September, Diageo plc (NYSE: DEO) took full ownership of Ritual Zero Proof, a leading non-alcoholic spirits brand offering zero-ABV alternatives to gin, tequila, and whiskey. This move reinforces Diageo’s leadership in the zero-proof segment, which grew 31% year-over-year according to IWSR.
Earlier this year, Diageo emphasized that those moderating their alcohol intake—now dubbed the “new vegetarians”—are reshaping how pubs and bars stock for key calendar moments. With multiple nonalcoholic brands under its umbrella, Diageo is positioning to dominate a new wave of social, functional beverage occasions.
Article Sources: https://usanewsgroup.com/2025/04/24/a-tiny-nasdaq-stock-just-launched-the-worlds-first-and-only-rapid-alcohol-reducer-and-its-already-selling-out/
CONTACT:
Baystreet.ca
[email protected]
(250) 999-4849
DISCLAIMER: Nothing in this publication should be considered as personalized financial advice. We are not licensed under securities laws to address your particular financial situation. No communication by our employees to you should be deemed as personalized financial advice. Please consult a licensed financial advisor before making any investment decision. This is a paid advertisement and is neither an offer nor recommendation to buy or sell any security. We hold no investment licenses and are thus neither licensed nor qualified to provide investment advice. The content in this report or email is not provided to any individual with a view toward their individual circumstances. This article is being distributed by Equity Insider on behalf of Baystreet.ca Media Corp. (“BAY”). Equity Insider is a wholy owned entity of Market IQ Media Group Inc. (“MIQ”). MIQ has not been paid a fee for the distribution of this article, but the owner of MIQ also co-owns BAY. BAY has been paid a fee for Safety Shot Inc. advertising and digital media from Creative Digital Media Group (“CDMG”) (fifty five thousand dollars USD for a three month contract subject to the terms and conditions of the agreement from the company direct). There may be 3rd parties who may have shares of Safety Shot Inc., and may liquidate their shares which could have a negative effect on the price of the stock. This compensation constitutes a conflict of interest as to our ability to remain objective in our communication regarding the profiled company. Because of this conflict, individuals are strongly encouraged to not use this publication as the basis for any investment decision. The owner/operator of MIQ/BAY does not own any shares of Safety Shot Inc. but reserve the right to buy and sell, and will buy and sell shares of Safety Shot Inc. at any time without any further notice commencing immediately and ongoing. We also expect further compensation as an ongoing digital media effort to increase visibility for the company, no further notice will be given, but let this disclaimer serve as notice that all material, including this article, which is disseminated by MIQ has been approved on behalf of Safety Shot Inc. by CDMG; this is a paid advertisement, we currently own shares of Safety Shot Inc. and will buy and sell shares of the company in the open market, or through private placements, and/or other investment vehicles. While all information is believed to be reliable, it is not guaranteed by us to be accurate. Individuals should assume that all information contained in our newsletter is not trustworthy unless verified by their own independent research. Also, because events and circumstances frequently do not occur as expected, there will likely be differences between the any predictions and actual results. Always consult a licensed investment professional before making any investment decision. Be extremely careful, investing in securities carries a high degree of risk; you may likely lose some or all of the investment.
