Beginning this fall, Best Buy (NYSE:BBY) and IKEA U.S. have partnered to pilot new in-store planning and shopping experiences that combine the latest and greatest major appliances from Best Buy with the well-designed, functional and affordable home furnishings from IKEA.
“This is the first time,” according to this morning’s news release, “IKEA products and services will be accessible through another U.S. retailer, creating innovative ways for both retailers to meet customer needs in a rapidly changing environment.”
“This partnership between IKEA and Best Buy is about making great design and functionality more accessible for the many,” said Rob Olson, chief operation officer, IKEA U.S.
“By bringing together our home furnishing expertise, products, and services with Best Buy’s leadership in appliances and technology, we’re creating a one-stop destination where customers can design their dream kitchen, storage solutions or laundry space with ease. It’s a great step on our journey to helping people create beautiful, functional homes at a price they can afford.”
The new in-store collaboration will launch in 10 stores throughout Florida and Texas, featuring 1,000-square-foot IKEA footprints that showcase inspirational kitchen and laundry room settings. These spaces are designed to inspire customers and help them create a cohesive, beautiful living space with the best high-tech appliances.
BBY shares descended 59 cents to open Thursday at $65.23.
