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Jeffs Sinks Despite Developing Pest Control App

Shares in Jeffs' Brands Ltd (NASDAQ: JFBR) sagged Thursday, as the company, a data-driven e-commerce company operating on the Amazon Marketplace, announced today, that its wholly-owned subsidiary, Fort Products Limited, has completed the internal testing and fine tuning stage for its Android version of its AI-powered pest control mobile app. Fort is now preparing to submit the app to the Google Play Store for review and approval before it is made available to users.

This progress brings Fort closer to offering intelligent and accessible pest control solutions to a broader user base. The app utilizes artificial intelligence to assist users in identifying pests and provides treatment recommendations based on the pest type. Additionally, it offers curated product suggestions, including Fort’s proprietary pest control solutions.

The app underwent internal testing to ensure a seamless user experience and robust performance across various Android devices. Upon submission and approval from the Google Play Store, the app will be made available to users. Fort is continuing internal testing of the iOS version of the app, with plans to finalize and submit it to the Apple App Store following the completion of the Android rollout.

Jeffs' Brands, to quote this morning’s news release, “aims to transform the world of e-commerce by creating and acquiring products and turning them into market leaders, tapping into vast, unrealized growth potential.”

JFBR shares dipped four cents, or 3.7%, to $1.04.