Meta (NASDAQ:META) shares began Wednesday barely in plus territory on new product initiatives. The platform introduced new safety features for teenaged users, including enhanced direct messaging protections to prevent “exploitative content.”
Teens will now see more information about who they’re chatting with, like when the Instagram account was created and other safety tips, to spot potential scammers. Teens will also be able to block and report accounts in a single action.
“In June alone, they blocked accounts one million times and reported another one million after seeing a Safety Notice,” the company said.
This policy is part of a broader push by Meta to protect teens and children on its platforms, following mounting scrutiny from policymakers who accused the company of failing to shield young users from sexual exploitation.
Meta said it removed nearly 135,000 Instagram accounts earlier this year that were sexualizing children on the platform. The removed accounts were found to be leaving sexualized comments or requesting sexual images from adult-managed accounts featuring children.
The takedown also included 500,000 Instagram and Facebook accounts that were linked to the original profiles.
Users must be at least 13 to use Instagram, but adults can run accounts representing children who are younger, just as long as the account bio is clear that the adult manages the account.
The platform was recently accused by several state attorneys general of implementing addictive features across its family of apps that have detrimental effects on children’s mental health.
META began the trading day up a dollar to $705.39
